O FATO SOBRE AD TECH QUE NINGUéM ESTá SUGERINDO

In between the advertiser and the publisher is the ad exchange.  You can think of the ad exchange like a market with vendors and buyers.Here’s a simple real-time bidding example. Let’s say a user is playing a game on their phone where ads appear between levels. In this short window of time, the ad exchange receives information about the page u